Why has Google search, once the mighty giant of internet searching, decided to transform itself into some bizarrely unnecessary “tour guide” for sites we’re all painfully familiar with? yes, Google search sucks – Once upon a time, Google was synonymous with genuine discovery, a place where you could actually stumble upon unique, helpful sites you hadn’t even heard of.
Google to the Rescue: Rediscovering the Internet’s Biggest Secrets (Like… Facebook?)
But now? Now it seems like Google’s main mission is to “reintroduce” us to the same old destinations we already know inside and out: Twitter, Facebook, Reddit, Wikipedia, and the like. Why? Because apparently, Google now believes that without them as our trusty guide, we would have absolutely no clue these sites even existed. Imagine that! What would we do without Google’s endless suggestions to look at… Wikipedia?
At this point, you’d think Google assumes we’ve been living under a rock, completely unaware of the major sites everyone else in the world uses. Sure, Google, please, tell me more about these fascinating sites like Reddit. Never heard of it. Twitter? Is that a new one? And wait—Facebook, too? Gosh, I can’t believe I’ve been so out of the loop!
It’s almost as if Google thinks we’ve collectively forgotten that these sites exist. Maybe Google believes we’re still all stumbling around in the early 2000s, oblivious to the popular platforms and starry-eyed at the chance to visit Wikipedia again.
But here’s the kicker: I didn’t go to Google to find the same big-name sites it seems obsessed with showing me. The purpose of a search engine is to provide variety, depth, and insight beyond the “usual suspects.” I want to see actual websites with unique information, maybe a niche blog, a detailed how-to site, or a specialized forum—not just Google’s go-to “safe list” of Wikipedia, Facebook, and Twitter posts.
In fact, google search sucks. It’s like walking into a massive, sprawling library, only for the librarian to say, “Oh, I see you’re interested in learning. How about I show you these few popular books that everyone else has checked out? No need for the hidden gems; let’s keep things familiar and bland, shall we?
Google Search: From Digital Oracle to Your Overeager Friend Suggesting Wikipedia (Again)
Once, Google search was like opening a gateway to a variety of perspectives and sources. Now? It’s like they’re saying, “Hey, did you mean to search Wikipedia again? Because that’s where we’re sending you!” If I wanted information from Twitter or Reddit, trust me, I know how to go directly there.
In fact, it’s actually faster for me to type “Twitter” or “Reddit” in the browser bar and search within those platforms than it is to go through Google to get there. And yet here we are, with Google happily shoving social media posts and community threads to the top of our results, as if they’re the Holy Grail of reliable information.
The irony here is that Google’s algorithm was once the pinnacle of efficiency. It was intelligent, responsive, and—dare I say it—trustworthy. It was the closest thing we had to a digital oracle. If you wanted niche knowledge or specific, detailed insights, Google was where you went. Now?
Google is more like that overly enthusiastic friend who thinks they’re being helpful by constantly suggesting obvious things. “Oh, you’re interested in information on climate change? Here, check out Wikipedia. It’s really popular.” Or, “Oh, searching for book recommendations? Look, Reddit has a whole community for that!” Gee, thanks, Google. I wouldn’t have thought of that on my own.
In fact, google search sucks. There was a time when Google prioritized independent sites, giving people access to different voices, perspectives, and niche knowledge. It was a platform for discovering obscure sites, small business pages, and local resources.
But now, it’s more like, “Here’s what everyone else thinks. And it’s probably been said better on Wikipedia anyway.” It’s almost as if Google forgot its own purpose: to serve as a bridge to the undiscovered, the hidden, the interesting corners of the internet we couldn’t find on our own.
Google Search: From Digital Discovery to an Endless Loop of Twitter and Reddit Links
This shift doesn’t just dumb down our search results; it essentially makes Google irrelevant as a search engine for anyone who’s not a total internet newbie. Why would I want to click through ten identical Wikipedia snippets just to see the same recycled information on every page?
If I wanted a shallow pool of repetitive answers, I’d head straight to Twitter and enjoy the echo chamber there. But the reason I went to Google in the first place was to avoid that. If I’m searching for a recipe, I don’t want Pinterest spam clogging my screen—I want an actual blog with a human touch, unique twists, and maybe a story.
Google search sucks. Frankly, this whole “reductionist” approach is almost insulting. Google assumes we’re so lazy or inept that we need our hands held through the internet’s most basic landmarks. And let’s be real: it’s not about user convenience; it’s about Google’s ever-present need to keep us engaged with the big sites that play nice with their algorithms. Those major players? They bring in clicks, which brings in ads, which brings in revenue. So, here we are, being steered not toward the best results, but toward the most profitable ones.
At this point, Google’s search results feel like they’re curated by an algorithm that’s been given a checklist to hit big names rather than real insights. They don’t want to show us valuable information anymore; they want to serve up the familiar over and over again.
It’s like the entire internet has been reduced to a loop of Twitter hot takes, Wikipedia summaries, Reddit threads, and Facebook links. The days of finding a true “hidden gem” are gone. Now, it’s just rinse and repeat.
Google Search Sucks: Stop Acting Like a DJ Repeating the Same Old Hits
So, Google, here’s a suggestion: bring back the curiosity, the discovery, the actual variety of search results. Because if I’m being honest, I don’t need you to point me to Wikipedia for the hundredth time. I don’t need a gateway to Twitter threads.
I don’t need my search results to read like a list of the internet’s most obvious sites. If I wanted that, I’d just type them into the browser directly. I want Google to help me discover the internet again, not just shuffle me back to the same old websites that I could easily navigate to myself.
Maybe it’s time for Google to remember that its users are capable of finding social media on their own. Give us some credit here. We don’t need a search engine to act like a tired DJ playing the same old hits. We’re looking for a little more depth, a little more variety, and a little less hand-holding. Because, frankly, if Google can’t be bothered to do that, maybe it’s time we all start looking for a search engine that will.
