Hey there! If you’ve been using SEO strategies to draw in clients and you depend a lot on search engines for your visibility, you may want to sit up and take note. Google’s search engine is getting ready to make some big changes to how it displays results. They’ve already started rolling these changes out to some search traffic and it could seriously shake up the SEO scene. If your business relies on being discovered online, it’s super important to stay on top of these updates. Plus, recent advancements in AI are set to mix things up too. So, let’s dive in and see what we can anticipate for the future of SEO, shall we?
No More Easy Back Links
One friendly strategy that has worked wonders in the SEO world is writing ‘Ghost’ posts on websites that share your vibe or are in the same industry. You whip up a unique, engaging, and insightful piece for another website, and in return, your article carries a link back to your own cozy corner on the web.
This give-and-take strategy works like a charm for everyone involved. The host site gets some awesome content for their audience, enhancing user experience and possibly attracting more visitors. At the same time, you get to strut your stuff as an authority in your field, building trust and credibility with potential customers.
And guess what? Search engine algorithms absolutely love these kinds of links. With a bunch of sites linking back to your content in articles relevant to your field, chances are your website would outshine competitors in rankings. Higher rankings mean more organic users coming your way from search engines, like Google, when they’re hunting for the services you offer. Fun, right?
As we embrace artificial intelligence more and more in our daily lives in 2024, it’s destined to make content creation a breeze. But here’s an interesting puzzle: If content creation becomes everyone’s cup of tea, how can your content sparkle and become the pick of the bunch for other websites?
Even though you’re a superstar in your field, it’s possible that artificial intelligence could give better content when it comes to writing. It’s just a sign of the times with technology advancing at lightning speed. Sure, you can offer financial perks to host site. But keep in mind, this is a game plan that your competitors can easily follow, which might chip away at that unique authority advantage you’ve been enjoying so far. So, roping in backlinks to your website might turn into a bit of a challenge n 2024.
AI Answers In Page Results
You probably knows and used this nifty trick to boost your website’s rank on search engine result pages and draw in more users: answering the questions folks often ask in your industry or field! By giving thorough answers, you’re not just showing off your expertise, but also helping out people looking for answers. And guess what? This leads to a nice bump in traffic to your website.
By 2024, we might see less traffic on our answers, especially as more folks become chummy with their AI tools for quick answers to all their questions. Remember the good old days? Everyone used to type their questions into a search engine and embark on an amazing adventure through a sea of websites (including ours if it was on the first page) to find their answers. Those days seem to be slowly fading away. Now, everyone’s just having a cozy chat with their AI buddy, and there you have it! They get their answers faster than you can say “search engine”! So, what’s going to make them click over to your site to find the answer, right?
And things are getting worse. Picture this – Google is now using their Artificial Intelligence (AI) to answer the questions users type into their search page. This means that whether the user is a tech whiz or just dipping their toes into the world of tech, they’ll first see the answer that the AI has generated. So, why they will come to your site to read your answer?
Let’s paint a picture together: Imagine you’re a whiz of a car mechanic who’s penned an in-depth article on your website answering the burning question, “Why won’t my car start?” This piece is a shining example of your knack for diagnosing and solving vehicular mysteries. But here’s the kicker: when a user googles “Why won’t my car start”, they’re greeted with a tidy list of possible reasons right at the top of their search results, even before links to other sites pop up:
This means that our friendly user gets the answers they’re looking for straight from the search engine, without even a single click on your website link. And let’s say your link does make it to the first page of the search results. Well, they might not feel like dropping by your site since they’ve already got what they came for.
Let’s see another Google search results layout. Imagine you’re a friendly cooking store and you’ve just crafted an amazing article on “how long to cook spaghetti”. Your goal is to entice folks to visit your store. However, when they Google “how long to cook spaghetti” they’re presented with this – “most spaghetti cooks in 8 to 10 minutes” Voila! Their question is answered!
Right under this answer, you’ll find a section labeled “People also ask”. This nifty section is all about giving the user extra info related to its original search. This mini-library provides no less than 4 related questions! The user can dive deeper into the nitty-gritty of the topic – from the detailed, like “What is the best way to tell if spaghetti is done?”, to the practical, like “How long to cook pasta in boiling water?”, and more. Only after this section there are list of the organic sites.
So, how many users typically click on this organic sites? It’s likely fewer than the previous search results without the AI responses as only the persistent users who do not find the answer for their question, will see this links.
It’s pretty clear that our good old SEO tactics might not cut it anymore with these kinds of search results. These snazzy new search features are all about serving up quick, straight-to-the-point answers to user queries. And this might just sidestep the need for them to pop over to your website for info.
